First Impressions Count

iQ

From a young age we are told to be original. However, we do not usually implement this piece of advice. Starting at middle school we tend to follow the trends a fads our friend go through. I remember all the phases I went through growing up-at the expense of my parents of course. When the new and improved gadgets would come out, I wanted them. I remember not even liking Bratz dolls that much, but since all my friends had them, I in turn felt obliged to join the band wagon. I feel like the concept applies to the i-phone.

Many people automatically buy an iphone because of the great publicity it receives. Even professors expect students to have an iPhone as a reference for online dictionaries and in-class access to the internet. So what is it that makes an iPhone such a desired piece of merchandise?

For starters, the specifications of an iPhone do not compare with that of the new androids (Samsung Galaxy S2, Nexus). Additionally, i-Phones put a much larger dent in your wallet. The android allows the user to process thing much faster on an android, and the display screen is larger. So what makes Apple better? It bases their products on looks, not on performance.

We are also told not to judge a book by its cover. However, with such a sleek and eye-catching item such as the i-Phone, it is hard to step back and ask ourselves how functional it really is compared with other mobile devices. It is easier to look around at our friends and decide to follow the trend. After all, you don’t want to be “that kid” on the block without the newest gadget.

Appearance is what can make or break a product. In a marketing society, people want a functional, yet appealing product. The iPhone is so successful for it pertains to many social groups; ranging from professionals to teenagers, its sleek shell and enticing touch-screen draw in all potential buyers. Other companies are put at a severe disadvantage as soon as this trend takes off, and thye must then dedicate all their time to find a way to advertise their products.